PeopleForBikes Board Leadership

The PeopleForBikes Coalition and Foundation boards of directors as well as the BPSA Trade Association Committee members include executives from top companies in the U.S. bicycle industry and influencers with extensive experience in bicycle advocacy. Their collective experience and commitment to bicycling guide the PeopleForBikes vision.

We also have four PeopleForBikes Coalition subcommittees. We encourage leaders from member companies to join and be part of our mission to create an environment where bicycling and bike businesses thrive. Information on subcommittees can be found here.

PeopleForBikes Coalition Board of Directors

Chair of the Board: Steve Flagg – Chairman, Quality Bicycle Products
Vice Chair:
Chris Speyer – Vice President Private Brands, REI
Secretary: Michael Mercuri – Board Member, SRAM
Treasurer: Pat Cunnane – Chief Executive Officer, Cunnane Bicycle, LLC
Bob Burns – Vice President & Senior Legal Officer, Trek Bicycle Corporation
Ian Christie – Chief Executive Officer, Summit Bicycles
Bernie Doering – Senior Vice President, Global Sales and Marketing, Stages Cycling
Nick Hage – General Manager, Cycling Sports Group
An Le – Global Marketing Director, Giant Bicycle
Brandee Lepak – Owner, Global Bikes
Adam Micklin – Vice President of Sales-Bike Division, Rossignol Group/Vice President of Global Sales, Felt Bicycles
Matt Moore – General Counsel, Quality Bicycle Products
Nolan Moser – Assistant Vice President Bicycle Component Division, Shimano American Corporation
Larry Pizzi – Chief Commercial OfficerAlta Cycling Group, LLC
Patrick Seidler – Chief Executive OfficerWilderness Trail Bikes

PeopleForBikes Foundation Board of Directors

President: Blair Clark – Chief Executive Officer, Canyon Bicycles USA
Vice President and Secretary: Patrick Seidler – Chief Executive OfficerWilderness Trail Bikes
Ariadne Delon Scott – Bicycle Program Coordinator, Stanford University
Dr. David Spain – Chief of Trauma and Surgical Critical Care, Stanford Hospital

BPSA Trade Association Committee (formerly the BPSA Board of Directors)

Information about the past BPSA + PeopleForBikes merger can be found here.

President: Adam Micklin – Vice President of Sales-Bike Division, Rossignol Group/Vice President of Global Sales, Felt Bicycles
Vice President: Brian Benzer – Vice President of Corporate Development, SRAM
Bob Burns – Vice President and Senior Legal Officer, Trek Bicycle Corporation
Bernie Doering – Senior Vice President, Global Sales and Marketing, Stages Cycling
Pat Hus – Founder, HusPA Consulting
Gloria Hwang – Founder and Chief Executive Officer, Thousand
Ben Johns – DVP/General Merchandise Manager – Actionsports, REI
Andrew Kempe – Regional Sales Manager-Aftermarket, Shimano North America
Bob Margevicius – Executive Vice President, Specialized Bicycle Components
Matt Moore – General Counsel, Quality Bicycle Products
John Munhall – Director of Product Management, Giant Bicycle
Larry Pizzi – Chief Commercial OfficerAlta Cycling Group, LLC
Steve Reeds – Executive Vice President – Global Sourcing, Cycling Sports Group
Allison Straub – President, Burley
Claudia Wasko – Vice President and General Manager, Bosch eBike System

Subcommittees

Electric Bicycle

Chair: Larry Pizzi – Chief Commercial Officer, Alta Cycling Group, LLC
Vice Chair: Claudia Wasko – Vice President and General Manager, Bosch eBike Systems
Chip Barbieri – Chief Executive Officer and General Manager, DT Swiss
Joe Benedict – Quality Bicycle Products Distribution Product Manager, Quality Bicycle Products
Ed Benjamin – Managing Director, eCycle Electric
Bob Burns – Vice President and Senior Legal Officer, Trek
April Canter – Manager, Government Affairs, Harley Davidson
Gary Chiu – Global Test Development Manager, SRAM
Don DiCostanzo – Co-Founder and Chief Executive Officer, Pedego
Jeff Dondaldson – General Manager, BBI
Taldi Harrison – Government and Community Affairs Manager, REI
Dan Jeffris – Sales Manager, Brose
Dave Lawrence – Production Manager, Shimano
Ken Miner – General Manager, Fantic
John Munhall – Director of Product Management, Giant
Van Nguyen – President, Tempo Bicycles
Chad Price – Core Bike Category Leader, Specialized
Rob Trester – Divison Manager, Yamaha
Tom Valasek – Chief Commercial Officer, Genze
Jonathan Williams – Engineering Manager, General Motors

Research and Statistics

Chair: Bernie Doering – Senior Vice President, Global Sales and Marketing, Stages Cycling
Vice Chair: Andrew Kempe – Senior Manager OEM Sales, Shimano
Ryan Atkinson – President and Co-owner, SmartEtailing
Ira Becker – President, Bicycle Blue Book
Michael Bell – Business Analyst, Huffy Bicycles
Ed Binnie – Senior Manager, North America S&OP, Cycling Sports Group
Ian Christie – Chief Executive Officer, Summit Bicycles
Alison Donlan – Commercial Director, Kryptonite
Mike Gann – Vice President Sales and Marketing, Chief Operating Officer, LOOK Cycle Group
Roger Gierhart – Vice President Forecasting, Distribution and Logistics, Trek Bicycle
Noel Kegel – Owner, Wheel and Sprocket
Bob Margevicius – Executive Vice President, Specialized Bicycle Components
Brad Parkins – Senior Purchase Order System Manager, Giant Bicycle
Brendan Quirk – Chief Executive Officer, Allied Cycle Works
Chris Speyer – Vice President Product Merchandising, REI
Dave Swan – Sales Data Analysis Manager, Quality Bicycle Products
Jay Townley – Resident Futurist, Human Powered Solutions
Jason West – Vice President Aftermarket Sales and Product, SRAM
Joe Wheadon – Director of Sales – Outdoor Products, Bell/Giro
John Williams – President, Norco Bicycles

Legal, Legislative and Safety

Chair: Matt Moore – General Counsel, Quality Bicycle Products
Vice Chair: Bob Margevicius – Executive Vice President, Specialized
Rick Barrosa – Senior Manager of Supply Chain, Shimano
Brian Benzer – Vice President of Corporate Development, SRAM
Jodi Gracey – Director Global Trade & Logistics, Trek
Blair Clark – President, Canyon
Ben Coates – Managing Director, POC
Pat Cunnane – President, Hero/Cunnane Bicycle
Jeff Frehner – President, Cycle Ops Division, Saris
Eric Joannou – Project Manager, J&B
Andrew Kempe – Regional Sales Manager-Aftermarket, Shimano
Zach Martin – Bike Category Manager, Walmart/Viathon
Adam Micklin – Vice President of Sales-Bike Division, Rossignol Group/Vice President of Global Sales, Felt
Allen Needle – Sales Operations Manager, Giant
Michael Okerlund – Senior Vice President, Huffy
Patrick Seidler – President, Wilderness Trail Bikes
Tyler Stetson – Vice-President, Supply Chain, Alta
Allison Straub – President, Burley Designs
Jamie Wynne – Quality Control Supervisor, Kuat
Nico Zimmerman – General Counsel, Cycling Sports Group/Dorel
Rick Barrosa – Senior Manager of Supply Chain, Shimano

Membership, Events, Education and Marketing (MEEM)

Chair: Pat Hus – Founder and Chief Executive Officer, HusPA Consulting
Vice Chair: Gloria Hwang – Founder and Chief Executive Officer, Thousand
Tim Akers – Owner, Akers Digital
Tiffanie Berenberg – National Program Manager, LifeTime
Kristin Carpenter – Owner / PR Consultant, Channel Mastery
Milay Galvez – Manager Commercial Sales and Sponsorship, Bike Coop. LLC
Jessica Grenwis – Vice President of Marketing, Quality Bicycle Products
Brook Hopper – Global Marketing Manager, LIV
Ben Johns – DVP/ General Merchandise Manager – Actionsports, REI
Dave Manchester – Chief Sales and Marketing Officer, Athlos
Steve Parsons – Marketing Manager, Erik’s Bike Shop
Jane Pearson – Global Director Marketing and Sales Enablement, Cycling Sports Group
Spencer Powlison – Content Marketing Manager, The Pro’s Closet
Eric Richter – Senior Brand and Business Development Manager, Bell Giro
Milissa Rick – Senior Director of Marketing, Pacific Cycle
Jeff Scully – President, Ortlieb
Steven Sheffield – Strategic Marketing and Biz Development, BOSCH