In conjunction with the 2010 Bicycle Leadership Conference, we surveyed more than 2,000 cycling enthusiasts—including nearly 500 women—about their bicycling habits, purchases, and experiences. Questions on the main survey related to:
- Most recent and future bicycle purchases
- Frequency of riding
- Participation in other outdoor activities
- Satisfaction with bicycling facilities
- Transportation riding: frequency and factors that discourage it
- Advocacy membership
- Online presence
- Age and gender
Female respondents took a second, women-only survey, with questions that involved:
- Type of cycling
- Motivation
- Riding partners
- Participation in women-only events
- Women's-specific products
- Shopping habits and experiences